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12 Best Practice Tips To Design Helpful Patient Information Materials - from the Patient Empowerment Network
1. Know your purpose and audience
2. Use plain English
3. Write from the perspective of a newly diagnosed patient
4. Make it personal
5. Use direct language
6. Design for readability
7. Avoid dense text
8. Pay attention to typography
9. Use design to enhance comprehension
10. Choose good visuals
11. Be consistent
12. Signpost to other sources of information
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